The Placebo Effect

A man, taking a placebo.

While the mechanism behind the so-called “placebo effect” isn’t entirely understood by modern science, one thing is clear – it’s quite possible to make a bunch of money off it.  Selling a product which has no known medicinal effect means that the whole messy process of animal and human testing can be entirely avoided, as well as waiting for government approval.  Products can be designed in the morning and on the market by that afternoon.